.PRUSA wanted to share their stories of success, new brand announcements and build their corporate culture - “creators of great company”- all within a company newsletter! But, company e-blasts weren’t being read - the “delete” key was getting a workout.
.Wanting to communicate more effectively across their divisions and into the distributor/sales field, and driven by a need to bring their employees together, PRUSA tasked HCA Mindbox with creating vehicles that would achieve these objectives.
Given the ease and reduced expense of electronic communications, there can be a tendency to over-rely on them, sometimes to the detriment of internal corporate messages getting through the clutter of day-to-day email. For internal PRUSA communications, HCA Mindbox chose to pursue a more traditional method that would be a quick, engaging read, while supporting the PRUSA mandate of keeping all employees informed and up-to-date on new products and promotions.
The beverage alcohol industry is highly regulated, and reaching the PRUSA distributors and their sales force presented a unique challenge. PRUSA must disseminate information across a variety of regions – each governed by strict regulations and mandates that determine the manner in which spirits products and programs are managed. Information has to be issued in a time-sensitive method across the country, while corresponding to the various legalities. This challenge was addressed using a customizable product that offered the required flexibility and rapid turnaround.
Internally at PRUSA, the Shaker was born. This glossy, graphic-intense tabloid newspaper has captured the essence of PRUSA, and the attention of the employees. A high-energy collection of event stories, brand launches and lots of great photography, the Shaker has achieved with its traditional print format what virtual e-newspapers weren’t able to – engage the PRUSA employees and build their team culture as “creators of great company.” From the front offices to the mahogany suites they’re reading – and enjoying! – the Shaker.